Our Clients
Join the esteemed brands that have leveraged our multilingual influencer network to reach diverse audiences globally.
Why brands choose SM Connect
South Asian specialist. Community-first. Built for conversion.
Multilingual Creators + Grassroots Community Access
Diaspora influencers, WhatsApp networks, independent
retailers.
Results that matter
Redemptions, installs, and
in-store footfall (not vanity metrics).
Cultural Precision
Urdu, Punjabi, Hindi, Tamil, Bengali transcreation & message
testing.
Compliant by Design
Public sector friendly and experience in regulated markets such as FinTech.
Our Services
From strategy to storytelling — we deliver campaigns that connect culture and creativity.
Who We Are
We’re a UK based South Asian diaspora marketing specialist.
We plan and run influencer & UGC, ethnic media & PR, and festival activations that drive redemptions, installs and footfall. We also provide consulting when you need the playbook first. We work in the UK, US & Canada, with support in Australia, Pakistan, India, KSA, UAE & Europe.
Sectors We Serve
Grocery, Food & Beverage (FMCG)
Education, Charity & Community
Fintech &
Remittance
Retail, Fashion & E-commerce
Travel, Telecom & Utilities
Entertainment, Music, Concerts & Film
Public Sector - Health, NHS, Councils
Why South Asians?
South Asian diaspora audiences are large, affluent, and highly connected — and they respond to in-culture, community-led marketing.
Canada
South Asians are the largest racialised group — 7.1% (≈2.57m), with major hubs in GTA/Toronto and Surrey/Vancouver.
UK
Asian, Asian British or Asian Welsh” make up ~9.3% (≈5.5m people) in England & Wales. Concentrations in London, West Midlands, Leicester, Bradford, and Slough make city-by-city targeting efficient.
(Office for National Statistics)
US
Indian-American households’ median income was $145k (2022) and $151k (2023) — well above national and Asian-American medians — concentrated in CA, TX, NJ, NY
Why Grassroots &
In-Culture Marketing Works
Digital attention has shifted, with online and social media platforms now rivaling TV for audience engagement
Predictable peak moments:
Diwali, Ramadan/Eid, and Vaisakhi create seasonal engagement spikes, driving store visits, installs, and redemptions.
People trust in-culture media.
Asian-language and ethnic outlets rank highest for trust and engagement.
Growth Manager - Taptap Send
I’ve worked with Junaid from Social Media Connect and he’s been instrumental in helping drive TapTap Send’s growth in Pakistan. He combines a deep understanding of the British South Asian audience with brilliant negotiation skills, so the campaigns he runs aren’t just creative - they genuinely perform. On top of that, he’s super easy to work with: responsive, proactive, and always on it. I’d happily recommend him to any brand looking to reach a niche UK audience in a meaningful way.
Zohra Ihsan
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