Our Clients
Join the esteemed brands that have leveraged our multilingual influencer network to reach diverse audiences globally.
Why brands choose SM Connect
South Asian specialist. Community-first. Built for conversion.
Multilingual Creators + Grassroots Community Access
Diaspora influencers, WhatsApp networks, independent
retailers.
Results that matter
Redemptions, installs, and
in-store footfall (not vanity metrics).
Cultural Precision
Urdu, Punjabi, Hindi, Tamil, Bengali transcreation & message
testing.
Compliant by Design
Public sector friendly and experience in regulated markets such as FinTech.
Our Services
From strategy to storytelling — we deliver campaigns that connect culture and creativity.
Who We Are
We’re a UK based South Asian diaspora marketing specialist.
We plan and run influencer & UGC, ethnic media & PR, and festival activations that drive redemptions, installs and footfall. We also provide consulting when you need the playbook first. We work in the UK, US & Canada, with support in Australia, Pakistan, India, KSA, UAE & Europe.
Sectors We Serve
Grocery, Food & Beverage (FMCG)
Education, Charity & Community
Fintech &
Remittance
Retail, Fashion & E-commerce
Travel, Telecom & Utilities
Entertainment, Music, Concerts & Film
Public Sector - Health, NHS, Councils
Why South Asians?
South Asian diaspora audiences are large, affluent, and highly connected — and they respond to in-culture, community-led marketing.
Canada
South Asians are the largest racialised group — 7.1% (≈2.57m), with major hubs in GTA/Toronto and Surrey/Vancouver.
UK
Asian, Asian British or Asian Welsh” make up ~9.3% (≈5.5m people) in England & Wales. Concentrations in London, West Midlands, Leicester, Bradford, and Slough make city-by-city targeting efficient.
(Office for National Statistics)
US
Indian-American households’ median income was $145k (2022) and $151k (2023) — well above national and Asian-American medians — concentrated in CA, TX, NJ, NY
Why Grassroots &
In-Culture Marketing Works
Digital attention has shifted, with online and social media platforms now rivaling TV for audience engagement
Predictable peak moments:
Diwali, Ramadan/Eid, and Vaisakhi create seasonal engagement spikes, driving store visits, installs, and redemptions.
People trust in-culture media.
Asian-language and ethnic outlets rank highest for trust and engagement.
Brand Marketing Director
SM Connect understood our audience better than any agency we’ve worked with. Their cultural insight turned our campaign into a genuine community success.
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Social Media Lead
Their multilingual influencer strategy helped us grow awareness across the South Asian diaspora in record time. Highly recommended!
Taptap Send
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